Tag Archives: Sony Alpha 7R

Sony Launches “α7 Through My Eyes” Influencer Campaign

Sony recently launched the Alpha 7 through my eyes influencer campaign on 18th May 2015. Through the eyes of five prominent photographers in Singapore, we can see their photographs and read about their experiences using the Sony Alpha 7 series camera from Sony.

I knew three of the talented photographers on a personal basis, Bryan, Chester and Edward, while for Darren and Kelvin, they are both very well established photographers in their respective fields of photography in Singapore.


Here are the biography and details of the five prominent photographers

α7 series professionals:

Bryan Van Der Beek (Commercial & Editorial Photographer)

Bryan van der Beek is an award-winning commercial and editorial photographer based in Singapore. A former Executive Photojournalist with The Straits Times, Bryan’s photographs are known for their artistic sensibilities, and they have been published in international publications such as Time, Newsweek, and The Washington Post.

Blog: http://www.bryanv.com/
Facebook: https://www.facebook.com/bryanvphotography
Twitter: https://twitter.com/BryanVDB
Instagram: https://instagram.com/bryanvanderbeek/

Chester Chen (Landscape Photographer)

Born in Kingston, Jamaica, Chester Chen has lived and worked in Toronto, San Francisco and London. He now resides in Singapore with his wife and son. He shoots professionally at corporate events and is a founding member of Landscape Hunters Asia, a group of landscape and architecture photographers dedicated to sharing ideas.

Blog: http://jamcansing.com/
Facebook: https://www.facebook.com/chester.chen?fref=photo
Twitter: https://twitter.com/jamcansing
Instagram: https://instagram.com/jamcansing/


Darren Soh (Architectural and Landscape Photographer)

Darren Soh is an award-winning photographer, most recently known for his win at the 2013 ICON de Martell Cordon Bleu Photography Award. A full time independent photographer, Darren has an interest in architectural and landscape photography. His works have been nominated at international photography awards, such as the Commonwealth Photographic Awards and the Prix de la Photographie in Paris.

Blog: http://www.darrensoh.com/
Facebook: https://www.facebook.com/darrensohphotographer
Instagram: https://instagram.com/darrensohphoto/


Edward Tian (Landscape & Cityscape Photographer)

A freelance photographer and automotive consultant, Edward Tian’s skills find strength in landscape and cityscape photography. His unique approach has landed him the first prize for the Marina Bay Singapore 2013 Countdown Photography Competition and 2014 CapitaLand-National Geographic Channel “Building People” Photography Competition. Alongside Chester, Edward is also a founding member of Landscape Hunters Asia.

Blog: http://edwardtian.prosite.com/390417/gallery
Facebook: https://www.facebook.com/adios


Kelvin Koh (Wedding Photographer)

Kelvin Koh is the founder of Lightedpixels Photography and specialises in wedding, family, and personal portraits. Credited for popularising wedding photography in Singapore, Kelvin’s studio is widely sought after for his wedding destination shoots. Kelvin also conducts photography workshops and seminars on a regular basis, and is embarking on a regional workshop tour having just completed his first workshop in Tokyo.

Blog: http://thelightedpixelsblog.com/
Facebook: https://www.facebook.com/Lightedpixels
Instagram: https://instagram.com/lightedpixelsphotography/

For more information about the Sony “α7 Through My Eyes” campaign, visit www.sony.com.sg/ilc-professionals

* Information and Photo Courtesy of Sony Electronics Asia Pacific and Waggener Edstrom Communications *

Sony A7 versus Sony A7R Review

The Sony A7 and A7R were announced in the month of October 2013 and these 2 mirror less camera models took the photography market by storm and got many people interested in them. It was a new benchmark in the photography industry because they were the first two full frame mirror less cameras in the market. I got my hands on with the Sony A7 for a short few hours before a few months back, with thanks to David of WK Photography, who owned the Sony A7. I was impressed and was looking forward to shoot and review the Sony A7 camera initially. This opportunity took about seven months to come true, I managed to obtain both the Sony A7 and Sony A7R for review!


For the Sony A7, I got the kit lens, FE 28-70mm f/3.5-5.6 OSS and a Minolta 35mm f/2 RS with the LA-EA4 adaptor. As for the Sony A7R, I got the Carl Zeiss Vario-Tessar T* FE 24-70mm f/4 ZA OSS lens and the Carl Zeiss Sonnar T* FE 35mm f/2.8 ZA lens. Both the Sony A7 and A7R gave me very interesting and fun experiences with mirror less cameras and I will share my experiences with both Sony A7 and A7R, the photography artworks produced by both of them and a short summary/table of the differences between the Sony A7 and A7R. The Sony A7 and A7R are very similar cameras, not just in their physical design and sizes, their user interface are almost identical.


The Sony A7 and A7R buttons, dials, controls and user interface can be pretty confusing for the first time Sony user or those who are not too familiar with them. It would be a good idea to customize it to your own liking and preferences, and once you get used to the key controls, dials and user interface, it will be easier for you to make the necessary changes/adjustments when you are out photographing with the Sony A7 or Sony A7R.

Understanding the unique features and sweet spot of each respective camera and their lenses are key and very important points for any photographer to shoot with any camera brand. You have to appreciate the pros and cons of the respective camera and you would be able to decide whether it suits you in your photography needs and requirements. It took me a while during my short review stint to have a better grasp of the Sony A7 and Sony A7R before I was able to go around photographing with it and sharing on which fields of photography would it be more ideal for.

Let me share with all my readers more on the Sony A7 and A7R separately below on my thoughts, views and experiences with them.

Sony A7

The Sony A7, the loan review unit, courtesy of David Tay from WK Photography, is a specially customized Sony A7 to David’s specific needs and requirements on how he wanted to control the various functions and capabilities of his Sony A7. For a photographer like me that was not too familiar with the Sony camera system, a customized photographer’s settings does help me to learn the functions and controls of the Sony A7 faster!


With the hybrid phase and contrast AF, using the Sony A7 is much easier and faster as compared to the Sony A7R. The Sony A7 hybrid AF system does give it more flexibility and choices on the AF types and points. The Sony A7 in my personal humble opinion is a more suitable events camera as compared to the Sony A7R.

For the Sony A7 review stint, I was provided with the following lenses for review –

FE 28-70mm f/3.5-5.6 OSS – The kit lens for the Sony A7 package, it’s a lightweight and has a good focal range for daily use, events and street photography.

Minolta 35mm f/2 RS with LA-EA4 adaptor – The combination of the Minolta 35mm with the LA-EA4 adaptor with the Sony A7 is simply an awesome combination. Photographers will love the 35mm on a full frame camera. The bokeh and sharpness of the Minolta 35mm f/2 coupled with the Sony A7 sensor makes it a combination that you want to have it all the time (sometimes)!


Here are my collection of photographs from my Sony A7 review on 500px and Flickr! Do drop by and check them out!

Created with Admarket’s flickrSLiDR.

Sony A7R

When I first got hold of the Sony A7R, I struggled to take photographs with the Sony A7R and I began to understand why I was pre-empt about the “Sony A7R is difficult to use”. I thought my prior experience with the Sony A7 before taking on the Sony A7R will help me, however, there were a different set of challenges coming before me.


The AF system of the Sony A7R is only Contrast AF and not a hybrid AF like the Sony A7. Moreover, the Sony A7R has fewer AF points in a smaller grid area. One of the key pointers given by David Tay of WK Photography was to set the centre spot AF or flexible spot with centre spot AF with small focus area option. These two useful tips do help me to get my photography adventure with the Sony A7R going.


The Sony A7R does not have the Low Pass Filter and with her high megapixel quality at 36.4 megapixels, the difference in quality of the photographs can be seen. The Sony A7R is able to optimize the high megapixel resolution and details rich imaging quality images.


For the Sony A7R review stint, I was provided with the following lenses for review –

Sonnar T* FE 35mm f/2.8 ZA lens – great for street and walkabout lens, 35mm on a full frame is a sweet and beautiful combination, something that photographers will understand and appreciate.

Vario-Tessar T* FE 24-70mm f/4 ZA OSS lens – the 24-70mm focal length range is ideal for covering events (especially on a full frame camera) and with a constant aperture of f/4, it can handle low light situation with the ISO capabilities of the Sony A7R sensor. I am impressed with the quality and sharpness of the FE 24-70mm f/4 lens! During my experiences with the Sony A7R and the FE 24-70mm f/4, I found it to be slightly bulky and unbalanced.

Here are my collection of photographs from my Sony A7R review on 500px and Flickr! Do drop by and check them out!

Created with Admarket’s flickrSLiDR.

Differences between Sony A7 and A7R

To the best of my knowledge and understanding from analyzing camera products and attending Sony events, the Sony A7R was targeted at professionals and the Sony A7 was targeted at serious enthusiasts (semi-professional). In my personal humble opinion, I felt that the Sony A7 and Sony A7R are suitable for both professionals and serious enthusiasts.

This is (in my humble personal opinion) how I view the two different cameras and how they suit which group of photographers

Sony A7R – Landscape, Architecture, Product, Portraits

Sony A7 – Events, Travel, Street, Daily camera to bring out

The main/key differences between the Sony A7 and A7R cam be summarized below

Sony A7 Sony A7R
Megapixels 24.3MP 36.4MP
Auto Focus Hybrid – Phase & Contrast AF Contrast AF
No. Of AF points – 117 Phase-Detection Points in a 13 x 9 Grid


– 25 Contrast-Detection Points in a 5 x 5 Grid


Source: Outdoor Photographer Magazine Feb 2014


– 25 Contrast-Detection Points


Source: Outdoor Photographer Magazine Feb 2014


Low Pass Filter No Low Pass Filter
Price RRP SGD$1,999 (Body only) RRP SGD$2,799 (Body only)

The Sony A7 and A7R ushered in a new era of mirror less full frame cameras, with the recent announcement of the Sony A7S into the market recently. Mirror less full frame cameras from other competitors should slowly appear in the near future. Other competitor such as the FujiFilm X-T1 does give the Sony A7 and A7R a run for their money.

In my personal humble opinion, I would like to share my thoughts, views and opinions on mirror less cameras and DSLR camera systems

I do not forsee mirror less cameras replacing DSLR, they will and they already have a significant impact on DSLR and digital compact cameras usage. They will slowly enter into the photographer’s setup of cameras and lenses, as a side/additional camera for professional and/or leisure use. I do see more photographers with a full range of DSLRs and lenses setup, owning mirror less cameras and purchasing adaptors to use their lens on the mirror less cameras.

In the near future, we might see a trend of a DSLR camera user with a full range of lenses and accessories setup, owning another mirror less camera setup. With economies of scale, technological advancements and fierce competition between camera brands, prices of DSLRs and mirror less cameras should drop further thus making it easier for photographers (and consumers) to own both camera systems. On the other hand, I had already seen photographer friends moving away from DSLR system to the mirror less interchangeable lens camera system.


The mirror less cameras will most likely affect the entry level consumer DSLR market segment, while the semi-professional and especially the professional DSLR market segment to be less affected. After testing, playing and reviewing both the Sony A7 and A7R, I personally felt that a mirror less camera would form part of a professional or semi-professional/serious enthusiast setup even if they have existing DSLR and lenses setup.

I would like to thank David of WK Photography for loaning me his personal Sony A7 camera setup for this review. Do check out his David’s awesome photography works here on 500px and Flickr.

I would also like to thank Sony Singapore and Waggener Edstrom Worldwide for the Sony A7R setup arrangement.

Sony Introduces New Stunning Array of Digital Imaging Offerings

Sony recently announced new digital imaging products into their current line up of digital imaging products family. The new cameras were pretty impressive and attracted many interest following their announcement of their  cid:image004.jpg@01CBAE9C.0564E2A07, cid:image004.jpg@01CBAE9C.0564E2A07R, Cyber-shot RX10 and new full-frame E-Mount lenses. With the Sony rumours going around prior  to the official announcement, this was highly anticipated among the photography market/community worldwide, who were eagerly waiting to see/read/touch about the new Sony cameras!

7 and 7R

Setting a new benchmark in the industry, the 7 and 7R are the first cameras in the world to offer full-frame interchangeable lens mirrorless photography with auto focus. Both cameras feature an astounding 35mm full-frame Exmor CMOS sensor, with the 7 sporting a resolution of 24.3 effective megapixels, and the 7R that comes with 36.4-effective megapixel (approximate) resolution. This gives photographers limitless artistic and photo-taking opportunities, while delivering detail-packed stills or crisp, cinematic Full HD video. Fast-moving objects are also kept in sharp focus with the new Fast Intelligent AF technology for quick and precise autofocus.

The light, compact new  7 and  7R interchangeable lens full-frame digital cameras from Sony will be available at selected Sony Stores, Sony Centres and Sony authorised dealers from end-November 2013.

Alpha A7 (8)

Sony cid:image004.jpg@01CBAE9C.0564E2A07

Alpha A7R (9)

Sony cid:image004.jpg@01CBAE9C.0564E2A07R

Cyber-shot RX10

The 20.2-effective megapixel Cyber-shot RX10 bridge camera offers levels of clarity and resolving power in a compact, ultra-portable size. Equipped with a fixed Carl Zeiss Vario-Sonnar T* 24-200mm (35mm equivalent) F2.8 lens, the Cyber-shot RX10 delivers superb picture quality with an added versatile zoom range from wide-angle to telephoto. Its wide F2.8 maximum aperture gives you the equivalent brightness to those of interchangeable prime lenses, which allows you to achieve clear and detailed images even in low-lighting conditions.

The compact, all-in-one Cyber-shot RX10 digital camera from Sony will be available at selected Sony Stores, Sony Centres and Sony authorised dealers from end-November 2013.

DSC-RX10 with lens (2)

Full-Frame E-Mount Lenses

To get the very best out of the extensive array of interchangeable lens digital cameras from Sony, the new range of full-frame E-Mount lenses is ready to take full-frame photography to a whole new level. Compatible with the new 7 and 7R and all other E-Mount cameras and camcorders, the following lens line-up and mount adaptors aim to fulfill every type of photographer’s photo-taking needs:

  • SEL35F28Z: Sonnar T* FE 35mm F2.8 ZA – Wide-angle, full-frame fixed focal lens best for street scenes and landscapes.
  • SEL55F18Z: Sonnar T* FE 55mm F1.8 ZA – Dust-proof and moisture resistant, ideal for outdoor photography.
  • SEL2470Z: Vario-Tessar T* FE 24-70mm F4 ZA OSS – 24-70mm zoom, ideal for portraits, landscapes and everyday shooting.
  • SEL2870: FE 28-70mm F3.5-5.6 OSS – Versatile, mid-range zoom. Great for family portraits and everyday snapshots.
  • SEL70200G: FE 70-200mm F4 G OSS – Premium, telephoto zoom.
  • SAL70200G2: 70-200mm F2.8 G SSM II (A-mount) – Telephoto A-Mount lens best suited for portraiture, sports and wildlife photo-taking.
  • LA-EA4 and LA-EA3: full-frame compatible mount adaptors – Allows users to enjoy the use of their A-Mount lenses on their E-Mount cameras.

The new lenses from Sony will be available at selected Sony Stores, Sony Centres and Sony authorised dealers from the following dates below:

Lens Availability
SEL35F28Z End-November 2013
SEL2870 End-November 2013 (optional lens kit for 7)
SEL2470Z To be announced

The new Sony A7, A7R and RX10 cameras that were recently announced to the world attracted a lot of attention and getting people interested to look into them. Along with other camera brands FujiFilm, Panasonic, Nikon launching their new cameras at around the same time period. All these camera brands are definitely rocking the cameras market especially the mirrorless camera market segment and I reckon that the Sony A7 and A7R might make a big impact!

Here are some useful links and additional information for the Sony A7, A7R and RX10 cameras

Sony A7 Information Page on Sony Singapore

Sony A7R Information Page on Sony Singapore

– There is a Hands-on First Impressions of the Sony A7, A7R and RX 10 by Steve Huff, do visit his website and have a good read!

Sony A7 / A7R First Impressions Reviews on DPReview

– For more information on Sony Digital Imaging, do drop by their website here!

* Information and Photographs Courtesy of Sony Singapore and Waggener Edstrom Worldwide *