Tag Archives: Nikon Singapore

Nikon announced D850

Nikon recently announced on 24th August 2017, the latest release of their Nikon D850, the successor to the Nikon D810 FX-format DSLR camera released in 2014. This new FX-format Nikon DSLR camera had been getting attention from the market earlier when Nikon announced that  the D850 would be arriving soon.

Upon reading the announcement, looking through the technical specifications and capabilities of the Nikon D850, this new FX-format Nikon D850 has packed pretty strong features inside it. The new Nikon D850 caters to a segment of hybrid photographers in wedding photography as well other photography genres of events, nature and fashion, with the D850 versatility in stills and video shooting.

One of the key products that was announced together with the Nikon D850 was the negative digitizer that brings film back to life, probably something that would attract both old school film users and the modern digital era photographers looking to explore film photography.

Let me share the key information and details of the Nikon D850 camera:

“Technology has transformed content creation today – and Nikon’s innovation in evolving our imaging technologies and product range, combined with our heritage of skills and knowledge, has allowed us to offer the photography community more options with stronger performance and superior quality that we are trusted for,” says Hiroki Yamaoka, General Manager of International Business Division Imaging Group, Nikon Singapore Pte Ltd.

“The D850 offers impressive capabilities with a powerful synthesis of high resolution and high speed from the EXPEED 5 image-processing engine and CMOS sensor, silent photography in both photo and video modes, and a wider view field, giving modern storytellers more versatility. Engineered with this line-up of features and performance enhancements to our FX-format range, this camera truly is a showcase of our dedication to delivering superior photo and video imaging quality that caters to our diverse range of photographers.”

D850 Primary Features

  1. Enhanced resolution, exceptional quality
  • 45.7 megapixel FX-Format CMOS sensor with silent photography feature4 and no mechanical blur to capture the finest resolution in any scenario: Picturesque perfection is created through the powerful combination of the EXPEED 5-image processing engine and the backside illumination FX-Format CMOS sensor. With a dynamic range of native ISO sensitivities, from ISO 64 to 25600, expandable from Lo 1 (ISO 32) to Hi 2 (ISO 102400), continuous shooting in varying levels of lighting across is possible.
  • Additionally, a Natural Light Auto option allows more desirable colours to be captured under natural light automatically for a more accurate and enhanced white balance. Synergised with Nikon’s very own Advanced Scene Recognition System with 180K-pixel RGB sensor, and a class-leading optical viewfinder with approximate 0.75x magnification, photographers will be compelled to effortlessly enjoy their shooting experience.
  1. Enabling a new generation of storytellers
  • Full-frame brilliance with 4K UHD (3840×2160)/30p support: Perfect for multimedia shooting, the D850 supports 4K videography and 8K time-lapse movie production3 with silent interval timer photography as slow as 0.5 seconds, or Full HD format (100- or 120-fps readout is recorded at 24, 25p, or 30p) slow-motion movies in DX-format. The camera also allows RAW batch processing, exposure metering range expansion, and a peaking function5 that enables accurate manual focusing. Videographers are empowered to easily fine-tune colour, exposure and brightness that is reflected in white blown-out areas with Nikon’s ‘Flat’ Picture Control, all without a complicated process that is usually associated with LOG LUT videos.
  1. 3. Keeping up with dynamic action and focusing on fine details
  • 9fps1 or 7fps6 continuous shooting makes easy and adaptable tracking of moving subjects:Photographers will find capturing high-speed moments, such as during a commercial sports photography shoot, a breeze as this DSLR is not only fitted with high speed continuous shooting competence, but also a dedicated autofocus (AF) engine that engages the 153-point AF system and 99 cross sensors to achieve high subject acquisition performance with broad area coverage. Together with the ability to bring down the AF detection range down to -4 EV7, photography in low-contrast situations is similarly made promising.
  • In macrophotography, the new Pinpoint AF for live view photography helpfully achieves focus on a smaller area with a size that is one quarter for the normal AF area. Summing up the intensity of power, up to approximately 51 14-bit or 170 12-bit (image size L) RAW images with lossless compression can be captured in a single burst of continuous shooting8.

. Taking flexibility and efficiency to a new level

  • Enhanced specifications that optimise operability and process workflow: A high-resolution tilting 3.2-inch touch-screen with 2359k-dot LCD monitor, and button illumination that is helpful when shooting in dark situations, allow shots to be taken from varying angles and in different situations. Additionally, photographers have the option of selecting large, medium9 or small9 RAW sizes according to their usage needs.

Also, with improved and flexible multiple exposure options, all individual images can be replaced and also simultaneously be saved before the in-camera image combination, and a selected image stored in a memory card can be designated as the first image of the combination10.

Highly effective for jewellery, specimen and landscape photography, the new focus shift capability enables easy acquiring of images for focus stacking11. This function allows the camera to automatically take up to 300 shots while moving focus position from the starting point to infinity. A selection of up to 10 levels of focus distance changes can be made, while interval between shots can be set between 0 and 30 seconds. Completing the practicality of the function is also the enablement of continuous shooting of up to 5ps, exposure smoothing and silent photography.

  • Making connections a breeze: The availability of WT-7/A/B/C Wireless Transmitter support, available separately, also serves for convenient transfer of image and movie files to a computer or FTP server. When paired with the optional Camera Control Pro 2, remotely controlling the D850 from a PC is easily deployed.

Besides stress-free file transfers, connections with Speedlights are made just as easy with the support for radio-controlled Advanced Wireless Lighting to allow the flexibility in multi-flash photography.

Negative digitizer brings film back to life: When paired with a film holder and micro lens, the D850’s negative digitizer simplifies the process of using a film scanner to convert negative film (in both colour and monochrome) to 45-megapixel digital images for added enjoyment. The ability to adjust for brightness (up to +/- 5) immediately, and the HDMI connection to TV monitor, allows the viewing of old photos for those moments of impromptu family recollections. Using the same accessories and lenses, reversal film digitization is also possible.

Availability:

The D850 will be available from September 2017 with the AF-S NIKKOR 24-120mm f/4G ED VR, or with the body-only configuration. For more information on the new D850 and other Nikon products, please visit www.nikon.com.sg. Pricing to be confirmed at a later date (updated information below)

Product Price (RRP)
D850 (Body) $4,999
D850 (AF-S NIKKOR 24-120MM F/4G ED VR Kit set) $5,949

** Updated 7th September 2017 **

* Information and pictures courtesy of Nikon Singapore and Cohn & Wolfe Singapore *

Coming soon … Nikon D850

Today, on the 25th July 2017, Nikon Corporation announce the development of their new DSLR camera, the next generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850!

For my readers on my photography and travel site, who are Nikon users, this would definitely interest you! This year 2017, is also the 100th anniversary of Nikon and they would have interesting programmes and new product launches to commemorate their milestone 100th anniversary. More information and details will be announced at a later date, if you are a Nikon owner and you are keen on the upcoming Nikon D850, keep a lookout!

Let me share with you some information on the Nikon D850:

The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers, as well as hobbyists who capture landscapes, commercial sports, fashion, weddings, and multimedia content creators.

The D850 is the successor to the D810, which was highly praised by its users for offering extremely sharp and clear rendering, and rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years – who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek high resolution and high speed capabilities that only a Nikon of this calibre complemented by NIKKOR lenses can offer.

Check out this video from Nikon Singapore Facebook Page on the Nikon D850!

* Information and picture courtesy of Nikon Singapore and Cohn & Wolfe Singapore *

Nikon Celebrates 100 Years

Nikon, one of the world’s most recognisable camera brands, is celebrating a milestone of 100 years on 25th July 2017. The following news and information on their celebrations would be of great news to fellow photographer friends who are Nikon users!

For fellow photography enthusiasts and also for my fellow photographer friends who are Nikon users, sharing photography news on my photography and travel site.

Here are the information and details by Nikon planning for their centennial anniversary celebrations:

Nikon celebrates its 100th anniversary on 25th July 2017 and as part of its centennial anniversary celebrations, the world leader in digital imaging has teamed up with long-standing Nikon photographers such as renowned underwater photographer Aaron Wong and Host and Social Media Personality Jemma Wei to develop a three-part online video series that pays homage to Nikon enthusiasts for their continued support.

Launched on Nikon’s Facebook page (Facebook.com/NikonSingapore), the video series shines a spotlight on relationships that create photo-worthy memories. With 100 years of history capturing moments, the brand believes that relationships cultivated shapes a person’s character and serves as an inspiration to do more. From amateur to professional photographers, the everyday Nikon user’s relationship with photography is the driving force behind their dedication to pursue the craft of capturing high quality images across a wide range of disciplines including sports, travel, nature and fashion.

Today, Nikon remains committed to building on its legacy of creating innovative photography devices to help storytellers everywhere capture and celebrate their passions in the quality they deserve. As the brand looks ahead to the next 100 years, Nikon wants to hear from its fans. Nikon users are encouraged to share, “What is your fondest photography moment?”. Five favourite entries will get to win a Nikon 100thAnniversary Tote Bag.

Contest Details:

  1. This contest will commence from 11 July till 21 July, 2017 at 12:00pm – GMT+8.
  2. Participants are required to complete the following steps to qualify for the contest: Simply share what your fondest photography moment is in theFacebook comments section.
  3. Winners of the contest will win a Nikon 100th Anniversary Tote Bag.
  4. The five favourite entries will be announced on 24 July, 2017 by Nikon Singapore and decisions are final.

Video 1: Aaron Wong, Professional Underwater Photographer and Nikon Singapore Ambassador

Aaron Wong, Professional Underwater Photographer, sits down with his father, a Nature Photographer, as they talk about how Nikon has bridged two different fields of photography to leave a lasting impact across two generations.

Video 2: Nikon Professional Services Photographers (NPS)

Hear from five NPS photographers, Nikon’s organisation of full-time commercial photographers, on how they received their start in photography to span across different fields of expertise – Wedding & Lifestyle, Action & Documentary and Photojournalism.

Video 3: What is Your Fondest Photography Moment?

Five Nikon enthusiasts, including Host and Social Media Personality Jemma Wei, share their fondest photography moments and what inspired them to get a head start in this craft.

* Information and pictures courtesy of Nikon Singapore and Cohn & Wolfe Singapore *