Tag Archives: Korean Fashion

Me-In (美/In) Presents Work, Play, Love fashion from Korea

Beautiful people, inner beauty and leading fashion forward, this is the theme and distinct trademark of Me-In (pronounced as “Mi – In” in Korean). Me-In, the Korean lifestyle online store is inspired by the “It Girl”, a young woman that possesses the indefinable quality of beauty and fashion. The Me-In “It Girl” is an absolute attraction without overly flaunting her sexuality and it’s all about being a Forever Girl!


I was honoured and very happy to be invited to view, enjoy, share and celebrate the modern “It Girl” style by Me-In, the Korean lifestyle online store in Singapore recently on 12th May 2014, at Zafferano in Singapore. KIM Hyejin, the very beautiful and gorgeous Creative Director of Me-In, who conjures very beautiful images of the “It Girl” and she is assisted by her stylist Song-yee Gil. Shopping at Me-In is indeed special and unique because you will get a head to toe experience to dress up!


I have to confess that I am an avid Korean Pop (K-Pop) and Korean Dramas (K-Drama) fan! I am also amazed and fascinated by the modern, colourful taste and designs of Korean fashion! Me-In strikes and leaves a deep impression with me when I saw their fashion and accessories during their presentation here in Singapore. Me-In is borne from the desire to serve the modern pragmatic women. For a modern woman in today’s society, their lifestyle is demanding and fast paced, and the modern woman requires her to be always ready for the challenges to meet for the day ahead.

During Me-In presentation and launch event, Me-In presented Work, Play, Love fashion themes and let me share with you more below!


In Korea, work takes on a more formal take on fashion than Singapore (probably due to its four seasons climate). Nowadays, it is moving away from the traditional “stuffy” office look. Look at Creative Director KIM Hye Jin with the Work fashion theme; the classic colours on her dress offset what would traditionally be considered a design that is too informal for the Korean workplace. Along with her jacket to accompany her, it adds a modern cut and degree of sophistication.

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During the Me-In presentation, they showed 3 different fashion styles and themes of Play. I would like to share on this particular Play fashion style and theme that particularly caught my attention. The gorgeous model is wearing a top that has a unique rough texture and it takes a truly stylish person (shown by the creativity of Me-In) to take this fashion a step further and show their creativity through textures. An unbalanced design can make a fashion dressing go very wrong, however, Me-In fashion creativity shows how an unbalanced detail makes and adds a special touch to an otherwise ordinary miniskirt.

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During the Me-In presentation, they showed 3 different fashion styles and themes of Love. I would like to share on this particular Love fashion style and theme that particularly caught my attention. This beautiful, gorgeous and really cute model; is dressed up in a bright, distinctive and eye-catching Yellow colour! The current season is spring, and Yellow is the colour of the moment in Korea! The colour Yellow is bright, warm, and vibrant, giving people a lovely and joyous impression! Even though Singapore doesn’t have four traditional distinct climate seasons like Korea, ladies here in Singapore can also follow Korean style as they change throughout the year and it is definitely a fun way to vary your wardrobe with bright and colourful fashion clothing!

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Me-In presentation of Work, Play, Love was very colourful and eye-catching! There were other fashion themes and styles showcased during Me-In presentation on Work, Play, Love and you can visit my Flickr photography collection to view them!

Ladies, you MUST VISIT Me-In website and be mesmerized by the beautiful images of the “It Girl” and discover the fashion and accessories for the modern pragmatic lady! For the Gentlemen, you MUST VISIT too and know what you can buy for your partner!

Me-In website – http://me-in.kr/english.html

Me-In Facebook Page – https://www.facebook.com/mein2014

What amazes me about Me-In Korean fashion lifestyle store is that their fashion taste, creativity and designs are international and universal; it can fit in almost anywhere and everywhere in the world!

I would like to say a big Thank You to Me-In Korean lifestyle online store and Belinda Tan for the invitation to Me-In launch Work, Play, Love!

Created with Admarket’s flickrSLiDR.

Asia Style Collection 2013

Asia Style Collection 2013, a big night of fashion and music extravaganza. It was held at the Singapore Expo on 23rd June 2013, with guests, models and celebrities from Japan, Korea and Singapore, showcasing their fashion and music. The Asia Style Collection was action packed, starting off with performance by members of AKB48 and SNH48. They started the ball rolling and the crowds excited for more exciting performances to come later. Next up was the Tokyo Girls Collection, featuring brands such as Azul by mousey, KIKKA THE DIARY OF, MURUA and OLIVE des OLIVE. The latest fashion trends in Japan were showcased and they were beautiful and attractive, always an eye-opener on fashion brands and styles in other countries! Thelma Aoyama was up next and she’s a bubbly great singer, rocking the crowds up!





I couldn’t continue catching the rest of Japanese performances in action because we went backstage for a press conference by 2NE1 (something that I will not miss attending). The girls from 2NE1 were very pretty and very friendly, I leave the questions to the rest of the media folks at the press conference while I concentrate on photographing the beautiful and gorgeous 2NE1 girls! Here’s a photograph of Dara during the press conference! Do check out my 2NE1 collection on 500px and Flickr! After the press conference was over, we went back to the concert hall again. The action continued with the Korean wave, Ride The Hallyu Wave! The K-Pop Collection was hosted by the pretty and gorgeous Shauna Koun Han, she’s really mesmerising and a great host! The audience were treated to a feast of the upcoming and latest Korean fashion trends from JADE, DINT, TOM & RABBIT and Qnigirls. Their brands, style and designs caught my attention and it was a fun time photographing the sweet and pretty models showcasing the various Korean fashion brands!



Next up was 2NE1, the girls rocked the house down and the crowds were on their feet, cheering, waving their fan boards, light sticks, cheering, screaming and singing with one of their favourite K-Pop bands! The talented and beautiful 2NE1 delivered a high octane and high energy performances in this special segment with their hit songs and also from their upcoming album too! I loved their performance and I recalled the last time I saw 2NE1 in action was at Clarke Quay when 2NE1 came down for a surprise pre-concert performance, do check out the photos here! We were standing at the side of the stage watching 2NE1 perform since we were preparing to head backstage for another press conference. There was a priceless moment when CL of 2NE1 danced and walked to the side of the stage that I was standing, singing and engaging the crowds at my side, I managed to capture CL’s beautiful and sweet smile!


We were back again for another press conference, this time by Girls Generation!! There were 8 beautiful and gorgeous girls, Sooyoung didn’t join them this time due to her commitments back home in Korea. Being a fan of Girls Generation, I am like a fanboy and I can get close to my favourite Girls Generation members, Jessica, Taeyon and Tiffany! After the press conference and taking photographs, we returned back to the concert hall to continue watching the fashion and music extravaganza. We missed some parts of the Singapore segment, Style In The City earlier, however, we managed to catch the local Singapore Celebrity Models such as Zoe Tay, Tay Ping Hui and Jeanette Aw wearing creations from Depression, Mash-Up and Zenchi walking the fashion runway!


The Grand Finale to close Asia Style Collection 2013 Fashion and Music Extravaganza, making a tribute to the first ever fashion and music collaboration between Singapore, Korea and Japan, was a Grand Finale performance by Girls Generation. They are one of the Korea’s favourite K-Pop bands and  they definitely brought te house down when they appeared on stage! The crowds were on their feet again, cheering, waving their fan boards, light sticks, cheering, screaming and singing with one of their favourite K-Pop bands! Do check out more photographs from my Asia Style Collection 2013 coverage here on 500px and Flickr!

Do drop by my friends posts for more stories and photos of Asia Style Collection 2013 !

Joe Teh – 2NE1 Media Conference at Asia Style Collection & Photos : Girls Generation at Asia Style Collection

Justin Ng – 2nE1 and Girls Generation in Style X Style Asia Style Collection 2013 

Sue Fang – Photos : Asia Style Collection – Fashion Show / Walk 

I would like to thank SK Planet and SG Story for the invitation to Asia Style Collection 2013. SK Planet, a subsidiary of South Korea’s largest Telecommunications company SK Telecom recently launched Pickat SG in Singapore, do check out my post for more information on the location-based social application!

Created with Admarket’s flickrSLiDR.