Tag Archives: Canon Macro Lens

Canon announced EF-S35MM F/2.8 Macro IS STM

Canon today, on the 6th April 2017, announced a new lens to their family of lenses, the EF-S35MM F/2.8 Macro IS STM. This is a macro lens and it is also the first EF-S lens designed with built-in Macro Lite technology.

Personally, I think this would give photographers (those using EF-S camera bodies) more choices when they are choosing macro lenses.

Let me share with you more information and photographs of the  EF-S35MM F/2.8 Macro IS STM lens from the press release information below –

Canon today introduced the new EF-S35mm f/2.8 Macro IS STM, a compact macro lens with built-in macro lights for aspiring photographers to discover the expressive world of macro imagery. The lens is also equipped with Hybrid IS technology to ensure that users will be able to capture sharp and vivid images without worrying about camera shake even when taking macro pictures at very close range. The accessibly priced lens is highly adept at capturing nuanced details such as the rich textures of textile and food, and the intricacy of small insects. With a perspective of a 56mm equivalent standard lens, it also makes an ideal lens for capturing natural everyday moments and can also be used for scenery, portrait and night photography.

“The EF-S35mm f/2.8 Macro IS STM is Canon’s latest iteration of our ongoing commitment to innovative imaging technology,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “Specially designed with built-in Macro Lite technology, the versatile EF-S35mm f/2.8 Macro IS STM will empower even beginner DSLR photographers to capture impressive macro photos or the beauty of daily moments.”

Lighting up the details

With a built-in LED light on both the left and right side of the lens, the EF-S35mm f/2.8 Macro IS STM is designed to excel in macro photography. With this technology, the subject is illuminated from the front, resulting in balanced lighting, minimal shadow effects and an accurate reproduction of vibrant colours. Additionally, advanced users can choose to toggle between one or both lights using the Macro Lite On button on the side of the lens to control the lighting intensity by choosing to turn on left, right, or both lights to deliver beautiful images evoking greater dimension and contrast.

With the ability to control the optimal level of light, the EF-S35mm f/2.8 Macro IS STM will empower users to shoot bright and beautiful pictures of everyday items like flowers, food or close-up portraits without the hassle of carrying along special equipment like external speedlite that may cause shadowing during macro photography.

Smart design achieves exceptional image quality

With 1.0x magnification, the EF-S35mm f/2.8 Macro IS STM shoots at 1:1 life-size magnification, capturing finer details and textures of the subject. The large f/2.8 aperture captures light proficiently even in dim conditions, enabling users to create unique blurring effects that adds an artistic dimension to their images. With a working distance (the distance between the subject to the tip of the lens) of just 30 mm, coupled with a tapered design, photographers will be able to get within close proximity to their subjects for greater dramatic effects without worrying about undesirable casting shadows.

Furthermore, the incorporation of the molded-glass aspherical lens in the EF-S35mm f/2.8 Macro IS STM adeptly corrects aberrations and ensures high quality images with edge-to-edge sharpness.

Steady hands

The EF-S35mm f/2.8 Macro IS STM is equipped with Hybrid Image Stabilizer to mitigate the effects of camera shake arising from handheld photography. The Hybrid IS compensates for both lateral and angular shakes to ensure the reproduction of beautiful and crisp macro images.

This image stabilizing feature, also a mainstay in Canon’s suite of high-end lens, provides stabilizing effect of up to 4 stops shutter speed[1] to deliver smooth close-up photography without the use of a tripod. In addition, the EF-S35mm f/2.8 Macro IS STM is equipped with a lead-screw type STM motor, assuring users of stable, seamless and sharp footage while shooting macro movies. The motor produces minimal noise, which means users can now capture ambient sound without any sound distractions from the motor.

Pricing and Availability

The EF-S35mm f/2.8 Macro IS STM will be available at all Canon authorised dealers in end-May and pricing will be advised at a later date. 

Product specifications

EF-S35mm f/2.8 Macro IS STM

Focal length: 35mm

Maximum aperture: f/2.8

Lens construction: 10 elements in 6 groups

Minimum focusing distance: 0.13m

Maximum magnification: 1.0x

Drive system: Lead screw-type STM drive system

Dimension: 69.2mm x 55.8mm

Weight: Approx. 190g

[1] Using CIPA standards. (Focal length 35mm (56mm equivalent in 35mm format), EOS 7D Mark II used) The image stabilization function provides a shutter speed equivalent of 4 stops*.

Note: Image stabilization effect is reduced as the shooting distance shortens.

* Information and pictures courtesy of Canon Singapore and Ogilvy Public Relations *

Canon introduced EF-M 28mm f/3.5 Macro IS STM

Canon recently added a new lens to their EF-M family line up, giving Canon EOS M users with additional lens options in their photography usage. A macro lens is very useful and a great addition to a photographer’s lenses line up. The Canon EF-M 28mm f/3.5 Macro IS STM lens show Canon’s commitment to their mirrorless cameras and lenses line up, I am looking forward to more EF-M lenses in the near future!

Let me share with you more information an details from the press release information below –

Canon recently introduced the latest addition to Canon’s EF-M range, the EF-M28mm f/3.5 Macro IS STM. The new lens complements the existing wide angle, pancake, and telephoto lenses available for the EOS M series of mirrorless compact cameras. Among other innovative features it brings, the EF-M28mm f/3.5 Macro IS STM is the world’s first macro lens with built-in Macro Lite, a feature which allows users to explore different depths and dimensions in macro photography with diverse light settings.

“The new EF-M28mm f/3.5 Macro IS STM underscores Canon’s commitment to supporting the EOS M series of mirrorless cameras with an expanding lineup of complementary lenses,’’ said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “With innovative features such as the built-in Macro Lite feature which is a world’s first, we are confident that the new lens will widen the range of creative possibilities for photographers, and would prove to be appealing even for advanced DSLR users considering the EOS M range as a secondary camera.”

ef-m28mm-f3-5-macro-is-stm_001

Illuminating a macro world

Lighting plays a crucial role in macro photography. The EF-M28mm f/3.5 Macro IS STM with its built-in Macro Lite feature, will enable users to illuminate small subjects without any shadows. With this capability, users can take attractive shots of small subjects typical to food photography and insect photography, or even product shots for online retailing.

Coupled with its adjustable light direction and strength, photographers will find it easy to manipulate lighting situations to create their desired photo. Using the Macro Lite ON button on the side of the lens, users can choose to turn on left, right, or both lights, and control the intensity of light on each side, thereby creating a better sense of depth in their photos.

Getting up-close and personal

While most macro lenses can shoot small subjects at 1:1 life-size magnification, the EF-M28mm f/3.5 Macro IS STM is the first[1] autofocus lens capable of focusing at infinity in normal shooting, and provide 1.2x magnification in macro shooting. In its super Macro mode, users can shoot their subjects as close as 13mm from the end of the lens, which allows them to capture all the finer details and textures of their subject. The ability to capture these intricate details makes food photography and insect photography incredibly dynamic, and makes shooting small objects such as jewellery more dramatic.

As macro photography usually requires the photographer to get very close to the subject, a larger lens could cast an unwanted shadow. To address this limitation, the EF-M28mm f/3.5 Macro IS STM is designed with an acute lens top shape, with tapered edges to avoid casting shadows on the subject.

With the capability to shoot with focus at infinity, and the perspective of a 45mm equivalent standard lens, the EF-M28mm f/3.5 Macro IS STM can deliver beyond macro photography. It can also be used for other types of shoots which require a natural angle of view and perspective, such as with portraits and nightscape shots.

Clearer and sharper photos

Equipped with the powerful Hybrid IS system, angle and shift camera shake can be countered on the EF-M28mm f/3.5 Macro IS STM, resulting in sharp photos even with handheld photography. This reduces the need for a tripod, which is usually required in professional macro photography set-ups. Similarly, the EF-M28mm f/3.5 Macro IS STM’s Macro Lite feature reduces the need for external lamps, thus enabling users to achieve the same effect without needing extra equipment.

By incorporating a UD lens and two aspherical lenses, one of which is double-sided aspherical lens, the EF-M28mm f/3.5 Macro IS STM effectively corrects chromatic and other types of aberration, resulting in outstanding optical performance with excellent edge-to-edge sharpness.

Compact and lightweight

Weighing a mere 130g and measuring 45.5mm when retracted, the EF-M28mm f/3.5 Macro IS STM stands as the world’s lightest[2] macro lens. Its compact size and portability reflects the key product traits of the EOS M series of mirrorless cameras, making it truly an everyday lens for daily moments.

Pricing and availability

The pricing and availability of the EF-M28mm f/3.5 Macro IS STM lens will be advised at a later date.

Product specifications

EF-M28mm f/3.5 Macro IS STM

Focal length: 28mm
Maximum aperture: f/3.5
Minimum focusing distance: 0.097m (normal mode), 0.093m (super macro mode)
Maximum magnification: 1.2x
Length: 45.5mm
Weight: Approx. 130g

[1] Among interchangeable lenses for cameras (SLR or mirrorless cameras), as of May 2016, based on Canon’s research.

[2] Among interchangeable macro lenses for cameras (SLR or mirrorless cameras), as of May 2016, based on Canon’s research.

*Information and Picture Courtesy of Canon Singapore and Ogilvy Public Relations*