Tag Archives: Canon EXPO 2016 Shanghai

Canon Celebrates 90m EOS series cameras and 130m EF lenses

On 17th October 2017, Canon, a global leader in photographic and digital imaging solutions, celebrates two huge production milestones internationally, 90 million EOS series cameras on September 20th and 130 million EF lenses on October 12th. With these two major production milestones, Canon demonstrated their branding and status as a global leader in the photography and digital imaging solutions market.

I have been using Canon EOS series cameras and EF lenses for a period of time, starting from the Canon EOS 300D, one of the cameras that made a significant impact for the photography market around the world (and I was part of it). Over the years, moving from Canon EOS 300D to EOS 30D, EOS 1D Mark III, EOS 70D and now EOS 1DX.

Currently, I have the Canon EOS 1DX and EOS 1D Mark III, with the following EF lenses line-up, EF 17-40mm f/4 L USM, EF 24-70mm f/4 L IS USM, EF 100mm Macro f/2.8 L IS USM, EF 70-200mm f/2.8 L IS USM and EF 300mm f/2.8 L USM. I still have plans to upgrade and also add a few more EF lenses down the road, along with plans to upgrade or add Canon EOS cameras. The milestone 90 million EOS series camera was the Canon EOS 5D Mark IV, that I reviewed recently, a DSLR camera that I really like a lot.

My photography skills/knowledge grew a lot (and the most) with my Canon photography cameras, lenses and accessories over the past 13 years and still counting (starting from Canon EOS 300D in 2004). My photography journey and adventures with Canon EOS series cameras and EF lenses had been a very fun, exciting, enriching and great learning.

Canon has always live up to their slogan “Delighting You Always” and I will never forget hearing about the story behind this slogan from my visit to Canon EXPO 2016 Shanghai. Indeed, they have and I am a part of this slogan!

Let me bring you through the information and details of Canon’s two major production milestones – 90million EOS series cameras and 130million EF lenses :

Press Release 17th October 2017

Canon Inc. announced today that the Company has reached two major production milestones—a cumulative total of 90 million silver halide (film) and interchangeable-lens cameras on September 20 and 130 million[1] EF-series interchangeable lenses on October 12. An EOS 5D Mark IV was the 90 millionth EOS Series camera produced, while an EF16-35mm f/2.8L III USM became the Company’s 130 millionth EF-series interchangeable lens produced.

Canon’s EOS system debuted alongside the EF series of interchangeable lenses in March 1987 as the world’s first fully-electronic mount system for silver halide AF SLR cameras. Over the years, both product lines have continued to expand, gaining support among users ranging from first-time users to professionals. Production accelerated in the early 2000’s with the spread of digital SLR cameras. What’s more, Canon’s interchangeable-lens digital cameras have maintained the No. 1 share of the global market for 14 consecutive years since 2003.[2]

Since its conception, the EOS series has continued to develop revolutionary technologies under the series concept of “speed and comfort.” With the advent of the digital age, the concept was expanded to include “high image quality.” Canon has since developed in-house every key device—CMOS sensors, image processors and interchangeable lenses—employed in the EOS series. Particularly noteworthy are the Company’s EF lenses, which lead the industry in sales and feature such world-first[3] innovations as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology and a multilayered diffractive optical (DO) element.

Canon will continue to strengthen and expand the EOS series and EF lens lineups by refining its imaging technologies, centered on optics, and by striving to combine stills, video and network technologies. The Company will also continue its pursuit of manufacturing products that are both attractive and reliable, while also contributing to expanding the photographic and video imaging culture.

EOS Series

The EOS series of interchangeable-lens cameras began with the EOS 650 SLR camera, released in Japan in March 1987, that not only featured the world’s first electronic lens mounting system, but also fully digitized communication between the camera body and lens to realize a new generation of autofocus technology.

As silver halide cameras boomed, Canon launched several models covering a wide range of user needs, including the EOS-1 in Japan in 1989, aimed at professionals, and the EOS Kiss (EOS Rebel XS or EOS 500 in other regions) in Japan in 1993, which achieved a compact, lightweight design and greatly expanded Canon’s user base. Then in 2003, during the early years of the digital camera age, the Company released in Japan the groundbreaking EOS Kiss Digital (EOS Digital Rebel or EOS 300D Digital in other regions), an entry-level digital SLR camera that realized a compact, lightweight body at an affordable price. This move would trigger a massive expansion of the camera market, with Canon claiming the overwhelming lead in market share that same year. With the later release of the EOS-1D Series for professionals and the EOS 5D series, which helped popularize video capture using SLR cameras, Canon has continued to release epoch-making products that have enabled the Company to maintain the No. 1 share of the global interchangeable-lens digital camera market for 14 consecutive years from 2003 to 2016.

EF Lenses                     

Since the release of the first EF lens, launched alongside the EOS series in 1987, Canon has produced such EF lenses featuring world-first technologies as the EF75-300mm f/4-5.6 IS USM with IS in Japan in 1995, the EF400mm f/4 DO IS USM with a DO lens in Japan in 2001 and the EF24mm f/1.4L II USM, treated with highly antireflective Subwavelength Structure Coating (SWC) in Japan in 2008. What’s more, in 2015 Canon released in Japan the EF11-24mm f/4L USM, the world’s first[1] ultra-wide-angle zoom lens to achieve an 11 mm focal length.

** From my archives, Year 2012 **

Today, Canon boasts 93 lenses[2] in its rich EF lens lineup that comprises such lenses as an ultra-wide-angle 8 mm focal length lens, an 800 mm focal length super-telephoto lens and EF Cinema Series lenses for video production. With a wide selection of lenses for every purpose including zoom lenses, IS-equipped lenses, fast-aperture lenses, macro lenses and even the TS-E tilt-shift lenses, Canon is well-positioned to meet the needs of various users.

[1] Among interchangeable camera (SLR and Compact System) lenses, excluding fish-eye lenses. Based on a Canon survey

[2] Including two EF lens extenders, two models available outside of Japan and fourteen EF Cinema lenses. As of October 2017.

[1] Including EF Cinema Series lenses

[2] Based on a Canon survey.

[3] Among interchangeable SLR camera lenses. Based on a Canon survey.

* Information courtesy of Canon Singapore and Ogilvy Public Relations *

Canon introduced PowerShot G1 X Mark III

Canon PowerShot G1 X Mark III, the latest compact camera by Canon to enter the market. This compact camera is packed with features from the Canon DSLR camera family, employing Canon’s Dual Pixel CMOS AF and the APS-C sized CMOS sensor inside the Canon PowerShot  G1 X Mark III.

Based on these two features alone, I am pretty impressed with the latest Canon PowerShot G1 X Mark III compact camera and the decision by Canon to deploy such resources from their DSLR series into their compact camera series. This move would make their compact cameras to move towards a much higher end compact camera models from Canon.

For those who have been following the photography and technology fields, you would know about the impacts of smartphone photography on compact cameras in the world over the past few years. Reflecting back on my article when I attended Canon EXPO 2016 Shanghai, my analysis was that Canon has a commitment to design and manufacture high end compact cameras. The announcement of the Canon PowerShot G1 X Mark III is the testimonial to that.

If the opportunity arises, I would take the Canon PowerShot G1 X Mark III for a short review period and I would be able to share my photographs, thoughts, views and experiences with this Canon compact camera.

The Canon PowerShot G1 X Mark III is coming soon, let me first share with you information and pictures of this powerful compact camera by Canon from the press release information below:

Press Release 16th October 2017

Canon today announced the launch of PowerShot G1 X Mark III, the newest addition to its range of compact cameras. The first Canon compact camera equipped with Dual Pixel CMOS AF and an APS-C sized CMOS sensor, the largest imaging sensor in its compact camera lineup, this latest addition marks a new technology milestone.

Equipped with DIGIC 7 image processor, the PowerShot G1 X Mark III raises the bar in imaging technology. Designed with a 24-72mm (35mm film equivalent) f/2.8– f/5.6 IS lens with 3x optical zoom, the camera is capable of capturing a wide range of subjects and achieving shallow depth of field. Featuring a vari-angle touch panel packed in a durable and compact body, the PowerShot G1 X Mark III also boasts of a high resolution EVF (Electronic View Finder) of 2.36 million dots. Weighing approximately 399g (CIPA compliant) the PowerShot G1 X Mark III is the perfect companion for adventure seekers and underwater photographers alike.

“The combination of an APS-C sized imaging sensor used in DSLR and Dual Pixel CMOS AF premieres for the first time in the PowerShot G1 X Mark III, to challenge the status quo of compact cameras,” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. “This sharp shooter is set to empower users with higher image quality and unprecedented high-speed AF packed in a compact and lightweight frame, making it an incredibly versatile all-rounded camera to capture your adventure highlights wherever you go, from travel to underwater photography.”

Redefining Image Quality with Cutting Edge Technology

The latest DIGIC 7 image processor underpins various enhancements on the PowerShot G1 X Mark III to deliver on-point performance in speed and image quality. With the built-in noise reduction technology, users enjoy enriched image clarity with suppressed noise, even at high ISO speeds, making the PowerShot G1 X Mark III ideal for outdoor shots or night scenes.

Enhanced with an improved subject tracking performance, the sharp shooter ensures that fast actions and movements can be captured with stunning speed and ease. When tracking a moving subject, the camera is able to detect changes in its size and orientation, regardless of other subjects in the background. Additionally, subjects that blend in with the background or have low colour saturation can be easily identified with the high-precision subject detection feature, even under low-light conditions.

With Dual Sensing IS, taking pictures or capturing stable video footages on the move will be a cinch. An algorithm was developed to minimize blurring and thus achieving image stabilization with high precision, even with significant camera shake due to body movements.

The Auto Lighting Optimiser function corrects dark areas for clearer contrast and high image clarity in backlit conditions. When shooting with small apertures, the high processing performance on the DIGIC 7 image processor ensures that diffraction is suppressed to achieve image clarity.

A new panoramic feature will delight photographers with the ease of capturing captivating wide-angle panoramic shots by a simple horizontal or vertical swivel of the camera. This also allows photographers to have better resolution images; larger and more detailed prints, along with more cropping ability in post-processing.

Precision Focus with Dual Pixel CMOS AF

A first in a Canon compact camera, the PowerShot G1 X Mark III is equipped with the Canon-developed Dual Pixel CMOS AF, allowing the camera to achieve unparalleled high-speed AF. With an estimated 24.2 million pixels functioning as phase difference sensors, users enjoy fast and smooth focus, be it when capturing moments or shooting movies. Even in dimly-lit conditions, high precision and superior quality are also achieved.

The PowerShot G1 X Mark III is capable of attaining continuous shooting speed of 7fps during AF tracking and 9fps during AF fixed. With its intuitive Touch & Drag AF function, users will be able to touch and shift the focus points while looking through the electronic viewfinder, which makes capturing that prized moment much easier. This feature is especially useful as it enables faster and more precise focusing in various scenarios, such as capturing images of moving children or animals, or keeping up with subjects when shooting movies.

Users can challenge their creativity with PowerShot G1 X Mark III’s movie shooting function, which captures a wide range of video expressions at a smooth frame rate of 60p in Full HD. Powered by Dual Pixel CMOS AF and coupled with features like the touch panel, and built-in stereo microphone, users can shoot movies like a professional. The camera’s intelligent tracking function ensures sharp footage, even when both the user and the subject are moving.

 

Rediscover Photography with Premium Features

Despite housing a larger sensor and a built-in Electronic Viewfinder (EVF), the PowerShot G1 X Mark III stays incredibly compact. In fact, it is approximately 27% (CIPA guideline) lighter compared to its predecessor – PowerShot G1 X Mark II, with a form factor comparable to the PowerShot G5 X. 

Fitted with a 2.36 million dot OLED screen, photographers will appreciate a better representation of the image reflected by the camera sensor. Users can enjoy a high level of clarity right to the edges of the screen, and at the same time, not worry about interference from glare. With its vari-angle LCD touch screen, users can experiment with different angles by flipping the screen horizontally and tilting the screen vertically, which can come in handy when taking selfies.

With Wi-Fi and NFC connectivity, users can easily pair the PowerShot G1 X Mark III to their smart devices for ease of sharing images and videos on their social media platforms. The Canon Camera Connect app also allows users to have real-time control of camera settings. Additionally, the built-in Bluetooth low energy technology maintains constant connection to a compatible smart device at low power consumption. With this constant connection, users can view images and start remote capture from the camera even when in Auto Power Off mode.

Paired with a compatible Canon underwater casing (WP-DC56), users are able to capture the intrigue of the underwater world up to a depth of 40 metres in high clarity. The PowerShot G1 X Mark III makes an excellent companion on diving trips as it is equipped with a number of features for underwater photography and movie shooting. Users can correct white balance using the underwater scene mode, with the effects matching that of a commercially available colour-compensating filter. They can further fine tune this balance or even customize their own white balance setting. With underwater macro shooting available, users can now take up close shots of the fascinating marine life.

Built for versatile use and durability, the camera body is dust and drip-proof for adequate protection from moisture and dust.

Pricing and Availability

Pricing and availability of the PowerShot G1 X Mark III will be advised at a later date.

Specification Summary

PowerShot G1 X Mark III
Image sensor 24.2MP APS-C CMOS sensor
Imaging processor DIGIC 7
Focus Method Dual Pixel CMOS AF
Max continuous shooting speed Up to 9.0 shots/sec (One-Shot AF), up to 7.0 shots/sec (Servo AF)
Focal length 24-72mm (35mm film equivalent)
Max standard ISO speed 100 – 25600
Monitor 3.0” Vari-angle LCD with touchscreen
Movie 60p Full HD
Connectivity Wi-Fi, NFC, Bluetooth low energy

* Information and pictures courtesy of Canon Singapore and Ogilvy Public Relations *

Canon EOS M5 Review

The Canon EOS M5 was announced in September 2016, in an earlier article that I shared about the Canon EOS M5 official announcement with an input of my thoughts and views of the EOS M5 announcement. The Canon EOS M5 is the fifth camera model from the EOS M family and it was the latest Canon EOS M model during that short period of time before the Canon EOS M6 was announced in February 2017.

Photo courtesy of Canon Singapore

In my sharing article earlier on the Canon EOS M5 announcement, I wrote the following paragraphs inside the article:

“ ….. Personally, I have used the EOS M1 (belongs to my dad), reviewed the EOS M3 and EOS M10. Over the years, I had seen improvements to the Canon EOS M family through their camera body designs and EF-M lenses for the EOS M series. When I saw and read the official news on the Canon EOS M5, my initial impressions from it were – Canon is serious about their mirror-less camera line up, the EOS M series. During my recent trip to Canon EXPO 2016 Shanghai, listening to the top Canon Inc executives sharing on the next wave and trends, I wrote the points that were shared and discussed at the media interaction here in an article here on my photography website.

In my article, I wrote

“From the media interaction sessions, Canon remains committed to the EOS M mirrorless line up. We should be able to see more of EF-M lenses, EOS M accessories and maybe a new EOS M mirrorless camera body in the near future.” ….”

My initial impressions and thoughts based on the technical specifications of the Canon EOS M5 was that it is pretty good and much improved over the earlier four EOS M camera models. During a media dinner event, I had a short hands with the Canon EOS M5 and it reinforced my initial impressions and thoughts. Therefore, I waited for an opportunity to review the Canon EOS M5 and I managed to obtain a review unit in February 2017.

This Canon EOS M5 review camera went through a number of interesting events with me, she was very handy, small and lightweight for my carry around camera and events camera. This EOS M5 review camera went to HTC U Ultra and U Play smartphone launch, Majestic Market @ New Majestic Hotel, 2 x NHB Battle for Singapore 2017 tours, N.E.mation! 11 Awards Ceremony, OPPO R9s Plus smartphone launch, Singapore Biennale 2016, I Light Marina Bay 2017 media preview, extended family reunions and she also played an important role in the 100th day ceremony in remembrance of my Grandmother’s passing. Overall, I think I took about 1,000++ photographs with the Canon EOS M5 during the review period.

Some quick thoughts and views of the Canon EOS M5

Pros

  • Small, lightweight and compact
  • Easy to use
  • Wi-fi setup and file transfer is smooth and easy, just a touch of the button on the side of the EOS M5 and the Canon app
  • Build in Electronic View Finder (EVF) is awesome
  • Intuitive Touch and Drag AF
  • Dual Pixel CMOS AF System
  • Easily accessible operating control dial on the top of the EOS M5 body
  • Five-axis image stabilisation system inside the EOS M5
  • A well thought out ergonomic design, buttons layout and with a good hand grip

Cons

  • The tilt screen can’t flip upright due to the design of the built-in EVF and it can’t flip sideways 180 degrees, it can tilt downwards 180 degrees.
  • At ISO 25,600, the noise level at times can be really grainy and distinctive (even for myself who has a high tolerance for the grain), therefore use ISO 25,600 at your own discretion.
  • While the AF system has been improved inside the Canon EOS M5, the AF system has some challenges re-focusing on the subject that moved away or around when AF is not locked and tracked on the subject.

Dual Pixel CMOS AF System

The Dual Pixel CMOS AF System is now integrated inside the Canon EOS M family, starting with the Canon EOS M5 body. I had the opportunity to use the Dual Pixel CMOS AF System in the Canon EOS 70D, a DSLR camera body that I reviewed and I bought a used EOS 70D later before letting it go to fund for my EF 24-70mm f/4 L IS USM lens.

The Dual Pixel CMOS AF System allows the EOS M5 to achieve 7.0 fps (AF tracking) or 9.0 fps (AF fixed). Recording a video with the Dual Pixel CMOS AF System built-in, makes it very handy, useful and great when recording a video with the EOS M5.

Video recording

Armed with Digic 7 and Dual Pixel CMOS AF System inside the camera body, recording a video on the Canon EOS M5 gets easier and better. While I currently do not specialise in video production, the videos that I recorded and produced showed the ease of use for the daily user. Video recording can be a fun activity with the Canon EOS M5, whereby you can also record videos for memories beside taking photographs.

Intuitive Touch and Drag AF

This is one of the few key features inside the Canon EOS M5 that made me very impressed and liking this EOS M5 a lot. The intuitive Touch & Drag AF is like the “joystick”, the Quick Control Dial and Multi Controller of the Canon DSLR. With the eye on the EVF and your thumb controlling, moving the AF point, it’s just like my Canon DSLR in action.

I have my own unique experience using it, while I love this feature, it also got me fustrated because my eye tend to go very close (basically glued) to the EVF (from my experiences handling my Canon EOS 1DX), thus my face and nose would touch the screen. There were many a times, my nose and the finger “clashed” when I used the touch and drag AF.

The trick is not to put your eye too closely to the EVF, allow some space away from your face and there would be no clash between your finger doing the touch and drag AF and your face/nose.

Canon EF-M 18-150mm f/3.5-6.3 IS STM Review

The Canon EF-M 18-150mm f/3.5-6.3 IS STM is a new lens addition to the Canon family of lenses. The EF-M 18-150mm f/3.5-6.3 IS STM is available in silver or graphite colour, it is small, lightweight and compact.

Focusing speed

The focusing speed is decent, it’s not a fast lens especially at the other end of the focal length at 150mm.

Sharpness

For the entire review period, I only used this EF-M 18-150mm f/3.5-6.3 IS STM lens. This lens produced sharp photographs and it is able to retain the sharpness after cropping.

Bokeh

While this EF-M lens may not be as famous as her fellow sisters, the EF L lenses, the bokeh produced by this lens is commendable, pretty good with some creamy smooth bokeh. Let the photograph below reinforce the views that I wrote –

Canon EOS M5 with EF-M 18-150mm @ 150mm, f/3.5-6.3, ISO 640, f/6.3, 1/250s

The Canon EF-M 18-150mm f/3.5-6.3 is a small, compact and lightweight telephoto zoom lens, suitable for your travel usage.

Here’s a quick recap of the product specifications of the Canon EOS M5 and EF-M 18-150mm f/3.5-6.3 IS STM

Product specifications

EOS M5

Image sensor: 24.2 megapixel APS-C CMOS sensor

Imaging processor: DIGIC 7

Focal plane AF: Dual Pixel CMOS AF

Max frame rate: 9.0 fps (AF fixed), 7.0 fps (AF tracking)

Max standard ISO speed: ISO 25,600

Monitor: 3.2-inch tilting touch panel LCD, approx. 1.62 million dots

Movie: Full HD 60 fps

Connectivity: Wi-Fi / NFC / Bluetooth

EVF: Approx. 2.36 million dots

Dimensions: Approx. 115.6 x 89.2 x 60.6mm

Weight: Approx. 427g

EF-M18-150mm f/3.5-6.3 IS STM

Focal length: 18-150mm

Maximum aperture: f/3.5 – 6.3

Minimum focusing distance: 0.25m (at 18mm), 0.45m (at 150mm)

Maximum magnification: 0.31x

Filter size: 55mm

Aperture blades: 7

Length: 86.5mm

Weight: Approx. 300g

Pricing and Availability

The EOS M5 is now available at all Canon authorised dealers at the following recommended retail prices.

Models SRP (incl GST)
EOS M5 kit (EF M15-45mm) $1,669
EOS M5 Body $1,499

The Canon EOS M5 camera, on my own personal basis, with views and opinions collected during the camera review period, it got a pretty good score and endorsement from me.

The built-in EVF gives it extra marks because I am schooled in the film SLR camera and I still prefer the EVF. With the feel, touch and capability of a DSLR, along with the Dual Pixel CMOS AF and intuitive Touch & Drag AF, it makes the Canon EOS M5 a very enjoyable camera to use since I am mainly a Canon DSLR useer.

This lightweight and compact Canon EOS M5 is packed with some pretty good capabilities and functionalities from the EOS DSLR family. An ideal camera for travel for those who do not wish to bring their DSLR out.

Would I take the Canon EOS M5 as my side/spare camera in my current Canon DSLR cameras setup?

Yes, if I have the extra budget on my side as I need to channel my funds to other L lenses purchases/upgrades first.

No, because I am waiting for Canon to release a full frame EOS M camera with a built-in EVF (In my personal humble opinion, I think they would release a full frame EOS M, probably in 2018, maybe Q1? That’s my wild guess!)

If you are looking for a mirrorless camera, do check out the Canon EOS M5, visit Canon Singapore Customer Care Centre at Galaxis, have a touch and feel of the Canon EOS M5.

* I would like to thank Canon Singapore and Ogilvy Public Relations for the opportunity to review the Canon EOS M5 *


Created with flickr slideshow.

The Next Wave and Trends (from Canon EXPO 2016 Shanghai)

In the earlier article that I wrote and shared on my visit to Canon EXPO 2016 Shanghai, my photography walkabout journey inside Shanghai International Convention Centre, understanding and experiencing Canon’s history, culture, getting closer to Canon’s diverse range of products and business interests. This was also a time to have a better understanding of their slogan “Delighting You Always”, how Canon’s products and services connect and communicate from the organisation to their customers.

During the visit to Canon EXPO 2016 Shanghai, this was also a maiden life experience for me, to attend two of Canon’s high level media interview/interaction sessions with Canon key senior management. An absolute golden opportunity personally to listen, have an idea on the new wave, the next wave and trends from Canon for the next 5 years and beyond.

For this article, I would not touch on financial reports because I am not writing this article as an analyst or an economist, nor business expansion plans in Asia Pacific. This is purely from me, first and foremost, as a photographer, followed by being a technology gadget enthusiast. I would be sharing my notes that I took and wrote down from the media interaction sessions with Canon key senior management during Canon EXPO 2016 Shanghai.

Inside my article, I shared about Canon’s zone on the first floor of the Shanghai International Convention Centre titled “Beyond High Image Quality”. This is the zone where I was able to have a first hands on view of products and services, the next wave and trends from Canon. For my regular readers and supporters, you would probably have guessed which particular products that I am most interested in!

There were two media interactions with Canon’s key management over two different days –

  • 19th May 2016 Media Interaction with Mr Fujio Mitarai, Chairman and CEO of Canon Inc

B47X9696

  • 20th May 2016 Media Interaction with Canon Imaging Products Group – High level intereview session with
  • Mr Kazuto Ogawa, Managing Executive Officer of Canon Inc, Chief Operation Officer of Canon Asia Marketing Group, Executive Vice President of Canon (China) Co. Ltd
  • Mr Go Tokura, Executive Officer of Canon Inc, Chief Executive of Imaging Communications Products Group
  • Mr Ishii Toshiyuki,Vice President of Canon (China) Co. Ltd

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  • 120MP EOS Camera

This is the one and only prototype Canon DSLR in the world and it definitely attracted a lot of international media attention. Canon’s senior management highlighted that there is no timeline fixed on when the 120MP sensor would be out in the market.

With the development of the 120MP Canon EOS DSLR for the future, higher level quality lenses are being looked into for the future, to complement the 120MP EOS camera.

Personal views: At this juncture in time, Canon has 2 DSLRs, the EOS 5DS and EOS 5DS R in the market equipped with a 50.4MP sensor. I am making a guess that a 80MP sensor is already in the works and might be ready in 2 years time before the 120MP sensor arrives in 2020?

  • 8K Technology

The 4K technology is now getting more popular and widely accepted around the world today. The infrastructure and technology for 4K are now a part of our everyday life. Therefore, the next level up is the 8K technology, it is gentle to the eyes, sharp, clear and precise, watching 3D without goggles.

8K technology will take some time to be an integral part of our life, like the 4K technology of today’s society. Canon is targeting Tokyo Olympics Games 2020 as a good starting point for 8K broadcasting. For the further development of 8K cameras and videos, they would start after 2020.

  • Mirrorless System

A topic on photographers minds, including myself. The mirrorless camera market has made headway over the past few years from competitors such as Sony, Fujifilm, Olympus. While for Canon, their mirrorless line up, the Canon EOS M is not as fast compared to their competitors.

From the media interaction sessions, Canon remains committed to the EOS M mirrorless line up. We should be able to see more of EF-M lenses, EOS M accessories and maybe a new EOS M mirrorless camera body in the near future.

This statement that I heard from the media interaction sessions, that I quickly wrote down, sealed my thoughts and thinking

“We may look conservative but we know the trends”

Would Canon produce a full frame EOS M mirrorless camera body? I certainly hope so and I certainly think so!

  • High resolution printing

When I started learning photography with film SLR cameras in the late 80s and 90s, our photographs were printed at least on 4R photo paper, placed inside photo albums. With the revolution of technology, digital photography and storage solutions, printing photographs are not like before even there are more people taking photographs (professionally or leisure basis).

I re-discovered the art and love of photography printing again, moving beyond 4R prints into A3 photo prints and large format prints. Personally, I owned the PIXMA Pro-10 photo printer and it’s a good investment for me!

The famous and iconic Red Line in Canon’s photography family can also be seen in their printers, bringing professional quality photography printing up to A2 size that photography owners can have it in their homes with the ImagePROGRAF Pro 500. For commercial and large format photo printing solutions, Canon also has a wide range of printing solutions. At Canon EXPO 2016 Shanghai, I personally experienced Canon’s high image quality printing and printing technology innovation, learning from their strong B2C base, bringing it into the B2B markets.

  • Security Surveillance Systems

The need for security surveillance systems today have grown a lot, it is getting more important and crucial for business, organisations and governments around the world. The major cities around the world are expanding bigger thus leading to an increased demand for security surveillance systems.

Although security surveillance systems are predominantly a B2B market, there is potential growth for B2C market too.

  • Smartphones and their impacts on the compact digital cameras

Smartphones, they have enormous impacts on how we live today, in both good and bad ways. The impacts of smartphones on photography are inevitable, the outcomes are in both good and bad ways too. The media contingent at the media interaction sessions were keen to know more about the impacts of smartphones on cameras.

Mr Fujio Mitarai spoke about this topic –

“Digital camera compete against smartphones. Use-ability, smartphone is better than digital camera. Digital cameras – better image quality and resolution.”

“Co-existing and collaborating with smartphones”

“Smartphones are part of daily life. Idea for the future, co-exist together with digital cameras”

In the other media interaction session, the key Canon management executives also spoke about this topic too –

“Smartphones affected the share of digital cameras, especially compact digital cameras”

Smartphones had eaten a lot into the compact digital camera market share worldwide and it doesn’t just affect Canon, it affect all the other camera brands that have compact digital camera models in their line-up.

“High end (high performance, high quality) compact digital cameras, complement smartphones”

This line that I wrote down during the media interaction, showcased Canon’s professionalism, business acumen and commitment in the areas of technology trends, market analysis, innovation and progression

“We are not complacent”

Mr Kazuto Ogawa gave a technology perspective insight on how smartphone helps photography growth

“More smartphone wars, more people interested in photography, attract more people”

“Smartphone complement photography”

From the words of the key Canon management executives over the two media interaction sessions, Canon understand and analyse the impacts of the smartphone on digital cameras, formulating and designing high quality high performance compact digital cameras to complement the smartphone.

There is a surge in people owning digital cameras and taking photographs nowadays, especially in the past 5-10 years. The impact of the smartphones, mobile phone photography helps to grow the consumer markets.

Looking at Canon’s compact digital cameras line-up (at this juncture in time), the Canon PowerShot G3 X leads their line up, followed by Canon PowerShot G1 X Mark II and PowerShot G5 X are the high end compact digital cameras that are suitable photography solutions to consumers in complementing their smartphone usage and lifestyle. I have reviewed the Canon PowerShot G5 X before and I liked this compact digital camera!

There was also a question asked by a member of the media contingent on whether Canon would be following a similar move embarked by Leica, whom Leica partner with Huawei in a smartphone collaboration known as the Huawei P9 smartphone. The Canon senior management replied that they would not be considering this option at this point in time.

  • Internet of Things and Canon Eco-System

During Mr Fujio Mitarai during his keynote speech, he mentioned about the Internet of Things (IoT) as an area that they are looking into, to integrate the various Canon’s range of products and services together, forming the Canon Eco-System that seeks to live up to their corporate slogan “Delighting You Always”. After returning from Canon EXPO 2016 Shanghai, I wrote a short article on Internet of Things, drawing my experiences, thoughts and feelings from what I saw, felt and learned during Canon EXPO 2016 Shanghai.

The Internet of Things is opening up new worlds and Canon Group recognises the importance and significance for the future growth and expansion of their businesses. It’s about Experiencing, Communicating, Educating, Engaging, Exciting, Entertaining, Participating, Getting closer to each other between people & people, people & things, things & things. The relationship and ecosystem between Canon, their products and their customers, get closer and inter-connected right now, even more so in the future with the power of technology and the Internet of Things.

Many organisations around the world are talking about the Internet of Things as the next growth area, revolutionising business and their outreach towards their customers with technology, connectivity and gadgets. This growth area is estimated to be worth a potential of $14.4 trillion for companies worldwide (Source: Salesforce)

Internet of Things, connecting people, connecting technology, connecting eco-systems between people, devices and technology. Is the Internet of Things a whole new world out there or is it a world growing more connected?

Canon has the products, services and outreach. In my personal opinion, it’s about connecting everything together in their Canon Eco-System to make it a more holistic and enjoyable experience from the input (camera/video) to the output (printing/sharing), living up to their slogan “Delighting You Always”.

At the end of the Canon EXPO 2016 Shanghai trip, I learned a lot more about Canon, their other products and services beyond the Canon photography that I know. The next amazing thing is to have a view of the the current wave, the new wave and trends of Canon’s products and services that might be arriving in the next 5 years or the near future.

Looking forward to the next 5 years ahead and eagerly awaiting for some of Canon’s products to be launched in the market! Which Canon products do you think that I am eagerly looking forward to?

Canon EXPO 2016 Shanghai

An Expo, it’s huge, attractive, mind blowing and Delighting Us as always, this is Canon EXPO 2016 Shanghai held recently from 19th May 2016 to 22nd May 2016 at the Shanghai International Convention Centre. This is a very special Expo presented by Canon, it’s only held once every five years! Prior to their last stop in Shanghai, Canon EXPO had traveled around the world to major cities New York, Paris and Tokyo.

I was invited to Canon EXPO 2016 Shanghai as a member of the media, this was a very great honour for me to travel overseas, covering this huge and mind blowing Canon EXPO 2016 in Shanghai. It’s beyond amazing, it’s spectacular, the experiences were great and delightful. This media trip open my eyes really big, it allows me to learn, understand and know more about Canon beyond my current knowledge of Canon’s photography family consisting of DSLRs, mirrorless cameras, compact cameras, accessories and Canon’s printers. Canon’s various business groups are now also beyond just photography.

During the media briefing and opening ceremony, Mr Hideki Ozawa, President, Canon Asia Marketing Group, President & CEO, Canon (China) Co. Ltd and Mr Kazuto Ogawa, Managing Executive Officer of Canon Inc., Chief Operation Officer of Canon Asia Marketing Group, Executive Vice President of Canon (China) Co. Ltd, gave members of the media an insight into Canon EXPO 2016 Shanghai and what they can expect – unlimited delight at Canon EXPO. The Canon EXPO 2016 Shanghai was officially declared opened by Mr Fujio Mitarai, Chairman & CEO of Canon Inc, along with key Canon executives and distinguished guests.

After the official opening ceremony, we waited for our turn to begin our Canon EXPO 2016 Shanghai adventure! Let me bring you through a visual story journey of Canon EXPO 2016, a walk through the various exhibition themes, concepts and presentations. It’s more than just an EXPO to showcase Canon’s wide range of products and technologies, Past, Present and Future. Canon EXPO 2016 Shanghai is an Imaging Carnival, allowing your eyes to feast and enjoy the experiences, the connections, the communications between Canon’s products and services, to delighting you always in your journey with family and friends, in work and in leisure.

Starting my Canon EXPO 2016 Shanghai journey on the 7th floor of Shanghai International Convention Centre, there were 10 sectors for me to walk through them in sequence for my start of an experiential adventure with Canon.

  1. Canon History

Take a step back in time into history, a walk down Canon memory lane. A rich and comprehensive Canon history timeline on the wall on the right side as you walk, along with a number of historical and iconic Canon products that were on display on the left side. This is Canon’s rich history and achievements.

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2. Canon Now

Moving from history to the modern times, Canon Now shares with you Canon’s Corporate Social Responsibility (CSR), their programs and efforts through Canon’s imaging technology, products and services in delivering the “Chinese Dream”. Here you can also see Canon (China) project titled “Discovering Beauty along the Silk Road”, amazing photographs and documentation.

Visitors would also be able to learn and know more about Canon in Asia, the programs and activities that had taken place in many countries in Asia. There was a segment inside Canon Now, that showcased Optical Technology, displaying the strength and diversity of Canon’s imaging technology, from the micro world to the far far away cosmic space.

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3. Moment

The Moment, whether it is the priceless moment or the moment in time, this is for everybody to celebrate, experience and enjoy photography, delighting and connecting with family, relatives and friends, through technology or print out a photography memory for them to keep.

Personally, as a photographer myself, this is probably one of my favourite segments because we love and live for the priceless photography moment. This was an experiential and immersive zone whereby you can try out the various Canon digital cameras and lenses, taking photographs of major cities around the world at the Connect Train, the Moment Studio where you can get a feel of a fall-down from a high altitude. A DIY Café to let you print your favourite photographs, decorate it with your artistic skills, frame it up as a gift for yourself or for your family, relatives and friends, all in a cosy café accompanied by coffee.B47X9518 B47X9527

4. Working Space

Canon’s colour printing solutions can be seen here at Working Space, from the small home office printer to big office multi-purpose printer solution. There is printing solution available for everybody, from photographers to businesses.

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5. Professional Imaging

Entering Canon’s Professional Imaging zone, I was blown away with my eyes wide open because my favourite toys were on display! The 4K Corner displaying Canon’s rich series of 4K products and solutions, the “Red Line” products for Professionals. I personally own a few Canon “Red Line” products, the L lenses from the Canon EF lenses family, therefore, I can testify to the quality of the Canon L lenses, part of the “Red Line” products family.

Another exciting part in this Professional Imaging zone was the Shooting Corner and Broadcasting Studio. In-lieu of the upcoming 2016 Rio Olympics, visitors were able to experience the life of a sports photographer. At the shooting corner, there were a number of Canon DLSR models and lenses mounted on tripods, the visitors were able to touch, feel and shoot gymnasts in action with them. This would be a great experience for those who were not into sports/action photography that they were able to try out the various Canon DSLR models and lenses for sports photography.

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Walk behind the gymnastics stage, the visitors can view the setup of a live broadcasting studio in action, a beautiful news commentator doing her broadcast live at Canon EXPO 2016 Shanghai, powered by Canon’s high performance video cameras and lenses for broadcasting television systems.

There was an elevated platform opposite the broadcasting studio setup, lined with a series of top end Canon EF prime L lenses and top end Canon DSLR cameras commonly seen in sports competitions around the world. Visitors can have a feel of what it was like being a sports photographer, learning and understanding more about the the Canon professional “Red Line” products.

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6. Healthcare

In this zone, visitors had a first glimpse of Canon’s business interests diversity beyond their cameras and printers business entities that most of us would know about Canon. In the healthcare zone, visitors would be able to know more about Canon’s medical business division, how Canon’s imaging technology plays a part in the medical machinery and devices in Radiology, Breast Imaging, Eye Care and Medical Information Cockpit.

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7. Security Solutions

Security in the modern era has taken on a lot more importance and significance around the whole world than before. Canon recognised the importance and potential of the security solutions business, thus they are expanding into this area. By combining Canon’s unique imaging technology strengths and capabilities, along with outstanding security solutions partners, visitors in the security solutions zone can get a first hand experience for themselves on how the security solutions would be like now and in the near future.

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8. Environment

Canon Group corporate philosophy of “Kyosei” can be seen in their commitments and actions that they embarked on for the Earth and her environment. In the Environment zone, visitors would be able to know more about Canon’s efforts and actions in environmental protection and having environmental friendly products.

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9. Cultural Protection

In the Cultural Protection zone, visitors can see view the “Tsuzuri Project – Cultural Heritage Inheritance Project”, a joint project organised by Canon and the Kyoto Culture Association (NPO). One of the zones that fascinated me deeply because I have strong and personal interest in the fields of heritage, culture, conservation and preservation with my Canon cameras.

The Tsuzuri Project aims to create high resolution facsimiles of cultural assets from Japan, making use of the high resolution facismiles that can be shown to the public to experience and enjoy, while allowing the original cultural assets to be kept in more favourable environments, preventing deterioration and ensuring that the rich and cultural heritage can be, and will be passed down to the future generations.

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10. Lens Experience

The lens experience zone is another experiential zone for visitors to get a hands on experience with the different types of Canon’s cameras, lenses and video products. With the beauty of the Huangpu river, Oriental Pearl Tower and Pudong district, visitors can take photos, look through the viewfinder/LCD screen, enjoying and having a delightful experience with Canon’s diverse range of imaging technology products.

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After the completion in exploring 10 different zones on the 7th floor of Shanghai International Convention Centre, I quickly rush to the 1st floor to enter Canon’s “Beyond High Image Quality” zone, it’s about Canon’s future imaging display beyond high image quality. This was something that I am very eagerly looking forward to with lots of excitement and eyes wide open. What am I am able to see with my eyes, through my photographs that I can share to the whole world on the future of Canon’s imaging technology?

High Definition Large Format Print “Airport”

First and foremost, the first Canon showcase upon entering the “Beyond High Image Quality” zone totally blew me away when I stood there, looking, admiring and observing a high definition large format print “Airport”.

Just by looking at the high definition large format print, I had the feeling that I am actually at the Airport right now! Using the word “amazing” would be an understatement to the very high quality and standards of that high definition large format print, this is indeed beyond high image quality, it’s like the real thing in life.

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As a photographer, it would be a big big dream come true, if you have a special and delightful photograph that is printed in this High Definition Large Format, showcased and displayed in this huge format. For now, I would continue taking photographs and producing stories, while continuing to dream of this “Airport”.

Next Generation PRO Inkjet Printer

The next generation of Canon’s inkjet printers now join Canon’s Red Line family of products, showing their professional class and quality of Canon’s imaging technology and image quality.

High Resolution Printing / Printing with Wide Dynamic Range

Experience the world of Canon’s high resolution printing, the quality, sharpness and wide dynamic range from Canon’s newly developed pigment inks. The Canon ecosystem, starting from the input of Canon’s imaging technology, EOS cameras, sharpness and clarity from the Red Line family, the EF L lenses, putting them into Canon’s world of high resolution printing. This is the journey, the delightful experience of Canon imaging, from taking and producing the photograph, to printing and sharing your photography works.

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120 Megapixel EOS Camera

The number is 120, yes, a Canon EOS concept DSLR model with a 120 megapixel CMOS Sensor! The one and only of its kind in the world, shown to the world at Canon EXPO 2016 Shanghai. The future of ultra high image quality is upon us in the years ahead.

Would this 120 Megapixel Canon EOS camera be available in the next 5 years? Your guess is as good as mine. The recent Canon DSLRs that were launched, the Canon EOS 5DS and EOS 5DS R are equipped with 50.6 megapixel CMOS sensor. Maybe the 120 megapixel Canon EOS camera might be available in the next 5 years!

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Gallery – Power of Printing / Shanghai Printing World

Enter into the world of prints, feel and experience the power of the prints on display. This zone showcased Canon’s input/output collaboration and Canon’s specialised printed products featuring advanced printing technologies for various industries.

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Canon Super Creative Printing

The power and quality of Canon’s imaging technology, armed with the combination of Canon texture capturing and imaging processing technology with OCE’s elevation printing technology, this is Canon’s super creative printing, producing previously impossible textures.

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The 8K World

Welcome to the future world of 8K, the standards that would be entering the society in the years to come. Visitors at the 8K World got to experience various 8K technology and standards with their 8K Projection “8K Ride”, HDR 4K Display, 8K Display, 8K Movie Image Sample Print, 8K Camera Solution and a 360 degree Imaging and Sound arena.

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Enriching the World through Innovative Imaging

The world ahead is getting more connected with innovation, technology and internet. Through innovative imaging, our future world can be very different from the world today. Technologies such as Mixed Reality (MREAL) Stage, the Versatile Collaboration System and Rich Collaboration System.

How we work and live, how we communicate, how we get our jobs done, this zone gave a glimpse into the trends and future of how the society might be like/would be like.

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Walking out at the end of the exhibition hall on the 1st floor of Shanghai International Convention Centre, I had a lot of products, things, technologies, trends, future to absorb, digest, compile, write and share on my thoughts and feelings on current Canon’s family of products, the future of imaging technology, 8K World and innovative imaging.

Canon’s slogan “Delighting You Always” can be seen and felt in their products, marketing, support and services, it was brought to another higher level at Canon EXPO 2016 Shanghai. The Internet of Things is opening up new worlds and Canon Group recognises the importance and significance for the future growth and expansion of their businesses.

The Canon ecosystem, Canon’s Internet of Things, the inputs and outputs, their diverse range of products and services, put together in Canon EXPO 2016 Shanghai – Experiencing, Communicating, Educating, Engaging, Exciting, Entertaining, Participating, Getting closer to each other between people & people, people & things, things & things. The relationship and ecosystem between Canon, their products and their customers, get closer and inter-connected right now, even more so in the future with the power of technology and the Internet of Things.

Delighted and excited I am, after visiting Canon EXPO 2016 Shanghai, it’s a real eye-opener, understanding and learning more about Canon and its diverse business entities, the trends and future. I am looking forward to the year 2020 when Canon holds their next EXPO in Tokyo! I hope that I am able to visit Canon EXPO again in the future, continuing my visual story telling with Canon EOS camera and lenses.


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