Canon Inc recently announced that their company’s interchangeable lens digital cameras have maintained the number 1 share of the global market for 14 consecutive years from 2003 to 2016.
I was one of those that used the Canon EOS 300D, the DSLR camera that made the breakthrough and changes to the DSLR market in 2003. This particular DSLR camera was the start of a very eventful and exciting photography journey for me, starting from 2004 (and still ongoing) when I started using my first DSLR, the Canon EOS 300D for taking photographs and also for my holiday trips to Tokyo, Japan and Penang, Malaysia in 2004.
While I started entering into the world of photography way back in the analogue film SLR days, starting from my primary school days when I played and damaged my father’s SLR camera. I only got into more serious photography starting from 2004. From then on, I never look back, my relationship with Canon DSLRs blossomed with the upgrades from the maiden DSLR, the EOS 300D, followed by -> EOS 30D -> EOS 1D Mark III -> EOS 70D -> EOS 1DX, over the years from 2004 to 2017 (and still counting).
Beside owning the various Canon DSLRs that I wrote down, I also had the honour to be given many opportunities to test and review other Canon DSLR models, sharing the photographs, my reviews, thoughts, views and experiences with them right here on my photography and travel site. There is a particular Canon DSLR model that I really like, yet I didn’t own it, the Canon EOS 5D Mark III. This Canon EOS 5D Mark III allowed me to produce some photography works that were instrumental and significant during my photography adventures.
Over all these years for me, partnering with the various Canon DSLR models, I had learned a lot, grown and improved my photography together with them. At this stage in time, I am now in a new phase of my photography adventure, the start of a new era, striving even higher benchmarks, goals and objectives for myself, in both a personal and professional capacity in my photography.
This is my personal (rather lengthy) Canon DSLRs story, now let me share with you, the Canon Inc story –
Canon Inc. announced that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 14 consecutive years from 2003 to 2016*.
Canon develops the key components featured in its interchangeable-lens cameras— CMOS image sensors, image processors and interchangeable lenses— in the pursuit of “Speed, Comfort and High Image Quality, the core concept of the EOS series.” The Company employs these cutting-edge technologies across its entire lineup, from entry-level models that achieve high image quality with easy operation to flagship cameras trusted by professionals, effectively responding to the needs of a wide range of users.
In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D Digital (EOS Digital Rebel or EOS Kiss Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market.
Since that time, Canon has continued to launch a range of epoch-making products, including the professional-model EOS-1D series and the EOS 5D series which paved the way for digital SLR video recording.
In 2016, Canon introduced an impressive lineup of interchangeable-lens camera products that supported the Company’s achievement of a 14th consecutive year at the top of the global market. In the first quarter of 2016, the Company unveiled the flagship model, the EOS-1D X Mark II, which wields significant clout in the sports photography world thanks to its 14 frame-per-second continuous shooting. This was followed by the EOS 80D for advanced-amateur users, which features excellent still image quality and superb operability when shooting videos. The EOS 5D Mark IV, capable of 4K video, was released in second half of the year. Additionally, the Company’s interchangeable-lens camera lineup was further expanded with the introduction of the high-end EOS M5 compact-system camera in September.
Canon will continue to respond to the needs of its wide range of customers by further bolstering its lineup in 2017. Earlier this February, Canon announced the introduction of n three cameras equipped with the cutting-edge and highly accurate autofocus technology, Dual Pixel CMOS AF: the EOS M6 compact-system camera and the EOS 77D (EOS 9000D in other regions) and EOS 800D (EOS Rebel T7i or EOS Kiss X9i in other regions) digital SLR cameras.
Through the further refining of its diverse imaging technologies based on the Company’s core optical technologies, Canon will further strengthen and expand the EOS lineup through the integration of still image, video and network functionality. Canon will continue striving to create attractive and reliable products aimed at contributing to expanding the culture of photographic and video imaging.
*Based on a Canon survey
** Information and picture courtesy of Canon Singapore and Ogilvy Public Relations **