Tag Archives: Canon 5D Mark III

Canon celebrates 14th consecutive year of No. 1 share

Canon Inc recently announced that their company’s interchangeable lens digital cameras have maintained the number 1 share of the global market for 14 consecutive years from 2003 to 2016.

I was one of those that used the Canon EOS 300D, the DSLR camera that made the breakthrough and changes to the DSLR market in 2003. This particular DSLR camera was the start of a very eventful and exciting photography journey for me, starting from 2004 (and still ongoing) when I started using my first DSLR, the Canon EOS 300D for taking photographs and also for my holiday trips to Tokyo, Japan and Penang, Malaysia in 2004.

While I started entering into the world of photography way back in the analogue film SLR days, starting from my primary school days when I played and damaged my father’s SLR camera. I only got into more serious photography starting from 2004. From then on, I never look back, my relationship with Canon DSLRs blossomed with the upgrades from the maiden DSLR, the EOS 300D, followed by -> EOS 30D -> EOS 1D Mark III -> EOS 70D -> EOS 1DX, over the years from 2004 to 2017 (and still counting).

Beside owning the various Canon DSLRs that I wrote down, I also had the honour to be given many opportunities to test and review other Canon DSLR models, sharing the photographs, my reviews, thoughts, views and experiences with them right here on my photography and travel site. There is a particular Canon DSLR model that I really like, yet I didn’t own it, the Canon EOS 5D Mark III. This Canon EOS 5D Mark III allowed me to produce some photography works that were instrumental and significant during my photography adventures.

Over all these years for me, partnering with the various Canon DSLR models, I had learned a lot, grown and improved my photography together with them. At this stage in time, I am now in a new phase of my photography adventure, the start of a new era, striving even higher benchmarks, goals and objectives for myself, in both a personal and professional capacity in my photography.

This is my personal (rather lengthy) Canon DSLRs story, now let me share with you, the Canon Inc story –

Canon Inc. announced that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 14 consecutive years from 2003 to 2016*.

Canon develops the key components featured in its interchangeable-lens cameras— CMOS image sensors, image processors and interchangeable lenses— in the pursuit of “Speed, Comfort and High Image Quality, the core concept of the EOS series.” The Company employs these cutting-edge technologies across its entire lineup, from entry-level models that achieve high image quality with easy operation to flagship cameras trusted by professionals, effectively responding to the needs of a wide range of users.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D Digital (EOS Digital Rebel or EOS Kiss Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market.

Since that time, Canon has continued to launch a range of epoch-making products, including the professional-model EOS-1D series and the EOS 5D series which paved the way for digital SLR video recording.

In 2016, Canon introduced an impressive lineup of interchangeable-lens camera products that supported the Company’s achievement of a 14th consecutive year at the top of the global market. In the first quarter of 2016, the Company unveiled the flagship model, the EOS-1D X Mark II, which wields significant clout in the sports photography world thanks to its 14 frame-per-second continuous shooting. This was followed by the EOS 80D for advanced-amateur users, which features excellent still image quality and superb operability when shooting videos. The EOS 5D Mark IV, capable of 4K video, was released in second half of the year. Additionally, the Company’s interchangeable-lens camera lineup was further expanded with the introduction of the high-end EOS M5 compact-system camera in September.

Canon will continue to respond to the needs of its wide range of customers by further bolstering its lineup in 2017. Earlier this February, Canon announced the introduction of n three cameras equipped with the cutting-edge and highly accurate autofocus technology, Dual Pixel CMOS AF: the EOS M6 compact-system camera and the EOS 77D (EOS 9000D in other regions) and EOS 800D (EOS Rebel T7i or EOS Kiss X9i in other regions) digital SLR cameras.

Through the further refining of its diverse imaging technologies based on the Company’s core optical technologies, Canon will further strengthen and expand the EOS lineup through the integration of still image, video and network functionality. Canon will continue striving to create attractive and reliable products aimed at contributing to expanding the culture of photographic and video imaging.

*Based on a Canon survey

 ** Information and picture courtesy of Canon Singapore and Ogilvy Public Relations ** 

Canon 5D Mark III Photography Adventure

A photography adventure with the Canon 5D Mark III, a one week adventure that brought me a mini success story of photography recognition. Not only was I admiring the beauty of the excellent state of the art modern technology Full Frame Digic 5+ sensor, I had a great time testing and reviewing the Canon 5D Mark III in of the rehearsals during the Singapore Arts Festival 2012 and Gardens By The Bay Preview.

How was my experience during the Canon 5D Mark III photography adventure? It was simply awesome and great fun to test/play/review one of the latest Canon DSLRs in their line-up. Here’s a quick look into the technical specifications of the Canon 5D Mark III –

EOS 5D Mark III Specifications Summary:

  • Dimensions: 152 x 116.4 x 76.4mm
  • Weight: 860g (body only)
  • Image sensor: 22.3 effective mega-pixel 36 x 24mm CMOS sensor
  • Imaging processor: DIGIC 5+
  • ISO speeds: 100-25600 (expandable to L:50, H:51200, H2: 102400)
  • AF system: 61-point high-density reticular AF system

– Max 41 cross-type sensors

– Central 5 points: Diagonal cross-type sensors

  • Continuous shooting speed:  up to 6 fps
  • Release time lag: approx. 59 ms
  • Viewfinder: Approx 100% coverage, 0.71x magnification, 21mm eyepoint
  • LCD: 3.2”, 1.04 million dots Clear View LCD II
  • Shutter durability: 150,000 cycles
  • Recording media: CF + SD
  • Battery: LP-E6

Here’s my personal thoughts and views during my photography adventure with the Canon 5D Mark III –


  • Excellent state of the art modern technology Digic 5+ sensor
  • Full Frame
  • 22.1 Megapixels
  • In built HDR (High Dynamic Range) Shooting
  • 61-point High-Density Reticular AF System found in Canon’s flagship EOS-1D X
  • High native ISO sensitivity of up to 25,600 (expandable up to ISO 102,400)
  • Detailed and informative LCD Monitor from the new 3.2” tempered glass 1.04 million dot Clear View LCD II monitor with a wide 3:2 aspect ratio
  • Multiple Exposures function and capabilities
  • ISO at 100 is “very sweet” and very beautiful to work with
  • ISO 25,600 on the5D Mark III is equivalent to an image taken at ISO 6,400 on the 5D Mark II, a two-stop improvement.
  • You can use both SD and CF cards (best of both worlds)
  • Professional filmmaking functionality


  • Pricing is on the high side and might not suit everybody’s budget
  • For photographers who are very familiar with APS-C sensor (1.6x crop factor), the full frame sensor of 5D Mark III might be a bit challenging during the initial stages
  • ISO at 25,600 is a bit grainy and the acceptability would depend on individual preferences and shooting requirements
  • The 61-point High-Density Reticular AF System is not as fast compared to the Canon EOS-1DX (in my personal opinion since I tested both DSLRs)
  • While the functions and controls of the Canon 5D Mark III are state of the art technology, there are times whereby too much technology hinders your photography or helps you in your photography

The Canon 5D Mark III is a very beautiful and powerful DSLR with great functions packed inside it. With state of the art modern Digic 5+ sensor and it’s full frame, this is like going back to the good old film days of the 35mm format. Armed with high megapixels and on a full frame, you are going to get a lot more details and information for your photograph. The Canon 5D Mark III suits both professional and advanced amateur photographers as well as independent filmmakers. I am not a filmmaker and I hardly do video recording on the DSLR therefore, I wasn’t able to test the professional filmmaking functionality of the Canon 5D Mark III and share with my readers here. The full frame of the Canon 5D Mark III makes it really sweet and lovely for travel lovers because we don’t need to take a few steps back to capture the whole landscape image (as compared to a APS-C sensor camera).

The Canon 5D Mark III was loaned to me for a one week review, courtesy of the special arrangement by Canon Singapore and Ogilvy Public Relations Worldwide. Thank you very much for this wonderful arrangement that gave me an opportunity to test and try it out during the one week stint. This Canon 5D Mark III review post had been backlogged for a while due to work and commitments, my sincere apologies for the delay. It was with great pride and honour that one of my photographs selected for Gardens By The Bay Roving Photography Exhibition and Official Opening was taken using the Canon 5D Mark III that was on loan during that period! That’s my photograph below that was selected for Gardens By The Bay Roving Photography Exhibition and Official Opening!

I had a great time photographing with the Canon 5D Mark III and here are some of my photographs taken –

The Canon 5D Mark III will be an awesome DSLR especially for those who have started off in the entry level DSLRs and planning to upgrade to the next level in their photography adventure. It’s ideal for portrait, product, landscape and architecture photography, as a main DSLR or a back up DSLR and even as a replacement DSLR for some photographers out there. It’s definitely a worthy consideration to own this beautiful Canon 5D Mark III especially if it meets your needs and demands in your daily photography work and usage.

Created with Admarket’s flickrSLiDR.